
Reema Crace
Podcast host of This Is Uncomfortable who reports on the shopper impact of boycotts and explores the psychological effects of consumer decisions.
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Dec 26, 2025 • 7min
Rise of the return fee
Henry Epp is a retail and consumer topics reporter, shedding light on the trend of retailers charging for returns due to the costs associated with online shopping. Reema Crace, host of This Is Uncomfortable, discusses the recent boycott against major retailers and its impact on consumer behavior. She explores the psychological effects of these boycotts, revealing how they create anxiety and moral dilemmas for shoppers trying to align their purchases with their values.

Dec 26, 2025 • 7min
Rise of the return fee
Henry Epp is a Marketplace reporter focusing on consumer trends, while Reema Crace hosts 'This Is Uncomfortable,' exploring the impact of boycotts on shopping behavior. They delve into how retailers are increasingly charging return fees and the reasons behind it, including the rise of online 'bracketing.' Additionally, Reema shares insights from shoppers participating in a significant boycott against major brands like Amazon, Home Depot, and Target, highlighting the personal motivations and psychological impacts behind this consumer movement.


