Rebecca Zhou, co-founder and CEO of Soft Services, shares her journey in the DTC consumer goods industry. With past roles at Gin Lane Media and Glossier, she reveals how these experiences shaped her approach to entrepreneurship. Listeners will learn about navigating cultural expectations and her journey from finance to founding a body care brand. Zhou discusses the unique intersection of comfort and aesthetics in product design, along with the recent expansion into Sephora, showcasing her commitment to innovation and customer empowerment.

Rebecca Zhou and Stephanie from Soft Services discuss their innovative journey in the body skincare market, recently expanding to omnichannel with Sephora. John Chao from Tresl Segments shares insights on enhancing customer retention through data-driven decision-making. They delve into the success of unique marketing campaigns like the surprise spatula initiative. Additionally, the importance of sustainable practices in product development and effective data segmentation strategies for refining customer insights take center stage.