Raman Malik, Head of Growth at Perplexity and a former member of Lyft's growth team, delves into the heart of growth marketing. He shares why he sees paid acquisition as a 'drug' and dismisses brand marketing as often ineffective. Raman emphasizes the importance of partnerships and data-driven strategies for user retention. He offers insights on the nuances of A/B testing and advocates for hiring former founders for their unique perspectives. Discover the underestimated growth channels that propelled Perplexity forward and the real metrics that define engaged users.