Raman Malik

Head of Growth at Perplexity, responsible for growth marketing and user lifecycle management. Previously at Lyft and founder of his own startup.

Best podcasts with Raman Malik

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Nov 15, 2024 • 59min

20Growth: Inside Perplexity's Growth Machine: What Worked, What Did Not Work | Why Paid Acquisition is a Drug and Brand Marketing is BS | The Good, Bad and Ugly of A/B Tests and Why Micro-Optimisations are Under-Rated with Raman Malik

Raman Malik, Head of Growth at Perplexity and a former member of Lyft's growth team, delves into the heart of growth marketing. He shares why he sees paid acquisition as a 'drug' and dismisses brand marketing as often ineffective. Raman emphasizes the importance of partnerships and data-driven strategies for user retention. He offers insights on the nuances of A/B testing and advocates for hiring former founders for their unique perspectives. Discover the underestimated growth channels that propelled Perplexity forward and the real metrics that define engaged users.