Greg Munves, CEO of OpenBrand, and Ralph McLaughlin, Chief Economist, dive deep into real-time inflation tracking methods. They unveil their proprietary Consumer Price Index for Durable and Personal Goods, boasting remarkable accuracy. The duo discusses how this index helps manufacturers and retailers optimize pricing strategies in a volatile market. Their scenario-based inflation forecasts empower investors and policymakers with tailored insights. They also shed light on complex discount dynamics and innovative methodologies that are reshaping how we understand consumer pricing.