Rahul Purini

Rahul Purini, President of Crunchyroll, shares insights from his extensive anime career, including his time at Funimation. He reveals how Crunchyroll's subscriber base surged during the pandemic, primarily fueled by anime fans switching from piracy to paid subscriptions. The discussion highlights the company's efforts to engage younger viewers and co-produce globally resonant content while navigating complex licensing and intellectual property challenges. Purini also hints at innovations in streaming UX to enhance the anime viewing experience.

In this engaging discussion, Rahul Purini, president of Crunchyroll and anime veteran, explores the explosive growth of anime in Hollywood and beyond. He highlights how global streaming services are transforming content accessibility and attracting a diverse audience, especially Gen Z. Rahul delves into what makes anime storytelling so relatable and how it serves as a tool for emotional connection. He also emphasizes the importance of authenticity in anime production, pointing out the unique charm that Japanese creators bring to the table.

Rahul Purini, President of Crunchyroll, shares insights on the successful anime streaming service's global expansion strategies. He discusses how Crunchyroll licenses, localizes, and combats piracy through fast and affordable services. Purini highlights the rising cultural influence of anime and the importance of diverse revenue streams like events and games. Additionally, he reveals Crunchyroll's plans for India and emphasizes the potential of AI in their operations. For newcomers, he recommends exciting anime titles to dive into.