Strictly Business

Anime Streamer Crunchyroll Is a Rare SVOD Success Story

Feb 20, 2024
Rahul Purini, President of Crunchyroll, shares insights on the successful anime streaming service's global expansion strategies. He discusses how Crunchyroll licenses, localizes, and combats piracy through fast and affordable services. Purini highlights the rising cultural influence of anime and the importance of diverse revenue streams like events and games. Additionally, he reveals Crunchyroll's plans for India and emphasizes the potential of AI in their operations. For newcomers, he recommends exciting anime titles to dive into.
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INSIGHT

Crunchyroll's Singular Focus

  • Crunchyroll focuses solely on Japanese anime and serves a global fanbase across 200+ territories.
  • Rahul Purini has led the company for about nine years and emphasizes anime as a storytelling medium.
ADVICE

Prioritize Speed And Localization

  • Deliver shows to fans immediately by subtitling and dubbing into many languages and releasing within an hour of Japanese broadcast.
  • Maintain a high cadence: Crunchyroll brings 50–60 shows per quarter (200–220 per year).
INSIGHT

Anime Went Mainstream Globally

  • The international anime market now exceeds Japan's and counts hundreds of millions of interested fans.
  • Anime moved from niche to mainstream with strong Gen Z adoption and broad cultural influence.
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