Rae Maile

Rae Maile, a seasoned tobacco industry analyst with over 35 years of experience, shares his insights on the evolving nicotine landscape. He discusses the tobacco industry's resilience, the dynamics of taxation and illicit trade, and the changing sentiments of anti-smoking groups. Rae also dives into the regulatory challenges facing next-gen nicotine products and critiques the obsession with volume over critical variables. His unique writing style and the importance of storytelling in analysis are highlighted, bringing a fresh perspective to the tobacco sector.