Rachel Wiseman

Rachel Wiseman, a former investment banker turned beauty entrepreneur, breaks down the complexities of beauty shopping. She discusses 'sneakflation' and 'shrinkflation', revealing how brands manipulate product sizes and prices. Learn about the importance of anchor prices and how to decode misleading pricing strategies. Rachel recommends value-driven brands and offers insightful holiday shopping tips, emphasizing the benefits of curated gift sets over advent calendars. This episode is all about making smart beauty purchases that won't break the bank.