Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, shares her fascinating insights on navigating a data-hungry organization. She discusses the challenges of aligning business and IT, the importance of defining clarity in goals, and the transition from product-centric to customer-centric approaches. Rachel highlights the need for a strong data culture and the significance of upskilling professionals in non-data-related roles. Additionally, she explores the creation of a data academy and the unique aspects of fostering engagement through effective communication.