Rachel Herz

Christina Kim, a reporter and producer on the Throughline team, teams up with Rachel Herz, a neuroscientist and author specializing in the psychology of smell. Together, they explore the profound connection between scent and memory, showing how aromas evoke powerful personal narratives. They share fascinating insights on how smells shape identity and recall, discuss the impact of losing one’s sense of smell during COVID, and highlight historical significance by connecting olfactory experiences to cultural narratives and trauma.

In this engaging talk, neuroscientist Rachel Herz, an expert in the sense of smell and author of 'The Scent of Desire', unpacks the fascinating link between scents and our emotions. She reveals how certain odors, even those deemed unusual, can trigger happiness and fond memories. Herz discusses cultural differences in scent perception and its remarkable influence on attraction and well-being. The conversation also highlights techniques to enhance our sense of smell for better mental health, emphasizing its importance in our daily lives.