Rachel Bachman, a sports reporter for WSJ, dives into the exciting evolution of women's soccer. She discusses Denver's groundbreaking decision to establish a dedicated stadium for a new pro team, symbolizing a major investment shift in the sport. The rising demand and attendance post-2019 World Cup reveal a newfound confidence from owners. Bachman also highlights the competitive nature of bids for teams, backed by influential figures like Caitlin Clark, emphasizing the financial potential and future growth in women's professional sports.