The Journal.
Women's Soccer Is Getting a Big Upgrade
Feb 10, 2025
Rachel Bachman, a sports reporter for WSJ, dives into the exciting evolution of women's soccer. She discusses Denver's groundbreaking decision to establish a dedicated stadium for a new pro team, symbolizing a major investment shift in the sport. The rising demand and attendance post-2019 World Cup reveal a newfound confidence from owners. Bachman also highlights the competitive nature of bids for teams, backed by influential figures like Caitlin Clark, emphasizing the financial potential and future growth in women's professional sports.
19:40
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Quick takeaways
- The unprecedented $110 million investment in Denver's women’s soccer franchise signifies a transformative financial confidence in women's sports.
- The commitment to build dedicated stadiums for women’s soccer reflects a new standard that supports long-term viability and community engagement.
Deep dives
Record-Breaking Investments in Women's Soccer
A new team in Denver has been granted to the National Women's Soccer League (NWSL), with an unprecedented investment of $110 million, reflecting a significant shift in funding for women's sports. This investment is not only the largest for women's soccer, but it sets a record for all women's sports, indicating a new era of financial confidence from owners. The commitment from Denver to build a dedicated practice facility and stadium marks a notable change, as only a year prior, true professional stadiums for women's teams were virtually non-existent. Such investments signal growing recognition of women's sports as viable business opportunities, fostering optimism for future growth and sustainability.
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