Quique Belenguer

Quique Belenguer, the global lead of behavioral economics at BBVA, discusses the pivotal role of behavioral science in organizational growth. He shares insights on integrating behavioral economics into diverse projects and emphasizes the need for collaboration across departments. The conversation also explores rethinking loyalty rewards to align with modern consumer behavior. Quique provides practical strategies for building a diverse behavioral economics team, stressing the importance of internal advocates and understanding key performance indicators.