Queen of Kiwi

Frieda Caplan, the 96-year-old Queen of Kiwi, is a culinary pioneer who transformed the American produce aisle by introducing exotic fruits and vegetables. She shares her journey of overcoming skepticism to educate consumers about delightful items like the kiwi and sugar snap peas. Listeners will discover her innovative marketing strategies, the legacy of her family's specialty produce warehouse, and the fascinating challenges of selling unique produce. Her story is a celebration of diversity and the adventurous spirit of modern eating.