Priyanka Ganjoo
Founder of Kulfi Beauty, a South Asian-inspired beauty brand built to address shade, representation, and cultural storytelling; grew the company from a small DTC launch into Sephora distribution.
Best podcasts with Priyanka Ganjoo
Ranked by the Snipd community
Dec 15, 2025 • 39min
Ep 568: How Kulfi Beauty Grew from a $5K Launch to 720 Sephora Stores with Zero Paid Ads
Priyanka Ganjoo, the founder of Kulfi Beauty, turned her vision of a culturally inclusive beauty brand into reality, addressing the underrepresentation of South Asian skin tones in the market. She discusses the power of community-building over paid ads and how her grassroots approach propelled Kulfi into 720 Sephora stores. Priyanka highlights the importance of retail velocity, shares insights from their first product launch, and details how organic creator partnerships drive their marketing success. Her story is a testament to the impact of authenticity and cultural storytelling in business.
Oct 7, 2025 • 52min
How Priyanka Ganjoo Built Kulfi Beauty’s Inclusive Vision
Priyanka Ganjoo, founder of Kulfi Beauty and former Estée Lauder and Ipsy executive, shares her inspiring journey as a South Asian entrepreneur. She discusses how her wedding planning ignited her passion for inclusivity in beauty, leading to the creation of products like the cherished 'Nazar No More' kajal. Priyanka dives into the importance of cultural storytelling, challenges of representation, and how joy and self-expression are central to her brand, while reshaping the beauty industry to embrace diversity.
