Immigrantly How Priyanka Ganjoo Built Kulfi Beauty’s Inclusive Vision
Oct 7, 2025
Priyanka Ganjoo, founder of Kulfi Beauty and former Estée Lauder and Ipsy executive, shares her inspiring journey as a South Asian entrepreneur. She discusses how her wedding planning ignited her passion for inclusivity in beauty, leading to the creation of products like the cherished 'Nazar No More' kajal. Priyanka dives into the importance of cultural storytelling, challenges of representation, and how joy and self-expression are central to her brand, while reshaping the beauty industry to embrace diversity.
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Origin Story: From Exclusion To Creation
- Priyanka started Kulfi Beauty after feeling excluded by existing beauty offerings and cultural narratives.
- Her immigrant and corporate beauty background shaped the brand's mission to celebrate South Asian identity with joy.
Brands As Cultural Moments
- Priyanka learned that brands can embody cultural moments, not just products, from her time at Estée Lauder.
- Her Ipsy role taught her operations and that imagined ideas can be built into reality.
Bootstrap Smart For Launch
- Bootstrap thoughtfully but expect launches to take more time and money than planned, especially during crises.
- Allocate funds across product, creative campaigns, PR, and working capital to reach launch day.