Praveen Gujar, Director of Product at LinkedIn, shares insights from over a decade of experience in AI-driven digital advertising. He discusses how generative AI is reshaping content creation, enhancing campaign management, and ensuring privacy while automating tasks. The difference between retrieval-augmented generation and fine-tuning in AI models is explored, alongside the importance of vector embeddings in contextual content retrieval. Praveen also emphasizes the evolution of cross-functional AI teams, highlighting their role in promoting collaboration and proficiency across organizations.

Praveen Gujar, Director of Product at LinkedIn and expert in AI product management, shares insights on standing out in the evolving world of AI. He emphasizes the critical skills AI PMs need, including technical acumen and effective communication. Praveen discusses how AI transforms digital advertising and healthcare, enhancing targeting and diagnostics. He also highlights the importance of data hygiene and ethics in AI development, advocating for responsible AI practices, continuous learning, and overcoming biases in product management.