

SE Radio 647: Praveen Gujar on Gen AI for Digital Ad Tech Platforms
26 snips Jan 8, 2025
Praveen Gujar, Director of Product at LinkedIn, shares insights from over a decade of experience in AI-driven digital advertising. He discusses how generative AI is reshaping content creation, enhancing campaign management, and ensuring privacy while automating tasks. The difference between retrieval-augmented generation and fine-tuning in AI models is explored, alongside the importance of vector embeddings in contextual content retrieval. Praveen also emphasizes the evolution of cross-functional AI teams, highlighting their role in promoting collaboration and proficiency across organizations.
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Digital Advertising Advantages
- Digital advertising offers granular audience targeting, customized content, and measurable ROI, unlike traditional media.
- It addresses challenges of reach, personalization, and performance measurement.
Evolution of Digital Advertising
- Five to ten years ago, digital advertising relied on rule-based models and limited audience data like demographics.
- AI and LLMs are transforming these limitations, enabling more sophisticated targeting and measurement.
Key Players in Ad Tech
- The digital advertising ecosystem includes advertisers, publishers, and various ad platforms like exchanges and networks.
- Verification companies ensure trust and safety by validating ad creatives and compliance.