Pooja Golechha
Senior Manager Partner Marketing and Account-Based Marketing at Pega
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Oct 19, 2023 • 36min
Ep. 56 Pega: The united front of partner ABM
Pooja Golechha, Senior Manager Partner Marketing at Pega, discusses the importance of uniting teams and strategies for success in ABM and alliances. Topics include evolving partnership dynamics, strategic partner ABM alignment, selecting partners for joint efforts, optimizing partner ecosystems, and investing in team readiness for effective ABM strategy.
