Account-Based Marketing Ep. 56 Pega: The united front of partner ABM
Oct 19, 2023
Pooja Golechha, Senior Manager Partner Marketing at Pega, discusses the importance of uniting teams and strategies for success in ABM and alliances. Topics include evolving partnership dynamics, strategic partner ABM alignment, selecting partners for joint efforts, optimizing partner ecosystems, and investing in team readiness for effective ABM strategy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Evolution of Partnership Dynamics and Collaborative Go-to-Market Strategy
02:01 • 2min
Strategic Partner ABM Alignment
03:34 • 10min
Selecting Partners for Joint ABM Efforts and Building Trust
13:08 • 2min
Optimizing Partner Ecosystem for Effective ABM
14:45 • 18min
Investing in Team Readiness and Agility for Effective ABM Strategy
32:44 • 4min