Join Wael Jabi, KitKat's Head of Marketing, Tom Drew from VML London, and Polly Wyn-Jones of Kantar for an insightful chat about marketing magic! Discover how they turned tech frustrations into a captivating campaign. They discuss the balance of global branding, the power of humor, and how consumer insights shape effective advertising. The team shares their strategies for keeping the 90-year-old brand relevant in a fast-paced world, ensuring every chocolate break connects with modern consumers in meaningful ways.
