In this conversation, Philip Maggs, the Director of Generative AI at Superside, shares his transformative journey in scaling AI within creative teams. He discusses training over 500 designers in just 18 months and the significance of elite 'pirate teams' that innovate beyond conventional boundaries. The duo delves into unique operational strategies, including a Discord-based workflow, peer-to-peer coaching, and the bold decision to ban Photoshop on certain projects. Phil offers vital insights into fostering a culture of innovation while balancing regulation and creativity.