Philip Maggs

Fredrik Thomassen, Founder and CEO of Superside, and Phillip Maggs, Director of Generative AI Excellence, discuss their groundbreaking work in integrating AI into creative workflows. They reveal how Superside automates asset production using tools like Figma and highlights their innovative 'brief-to-draft' process. The duo reflects on AI's impact on talent acquisition and the evolving landscape of advertising, emphasizing the balance between automated creativity and human intuition. Exciting tech advancements promise a dynamic future in advertising!

In this conversation, Philip Maggs, the Director of Generative AI at Superside, shares his transformative journey in scaling AI within creative teams. He discusses training over 500 designers in just 18 months and the significance of elite 'pirate teams' that innovate beyond conventional boundaries. The duo delves into unique operational strategies, including a Discord-based workflow, peer-to-peer coaching, and the bold decision to ban Photoshop on certain projects. Phil offers vital insights into fostering a culture of innovation while balancing regulation and creativity.

Phillip Maggs, who leads Generative AI Excellence at Superside and has collaborated with giants like Netflix and Google, shares invaluable insights on design and AI. He emphasizes that merely consuming AI content isn't enough; experimentation is key to career advancement. Maggs also highlights the shift in design roles due to GenAI, advocating for the automation of routine tasks while preserving the artistry in brand-defining designs. Additionally, he discusses the importance of codifying brand rules to unlock AI's potential in creative processes.