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Phillip Maggs maps the future of design + 20 lessons from our first 20 episodes

Oct 25, 2024
Phillip Maggs, who leads Generative AI Excellence at Superside and has collaborated with giants like Netflix and Google, shares invaluable insights on design and AI. He emphasizes that merely consuming AI content isn't enough; experimentation is key to career advancement. Maggs also highlights the shift in design roles due to GenAI, advocating for the automation of routine tasks while preserving the artistry in brand-defining designs. Additionally, he discusses the importance of codifying brand rules to unlock AI's potential in creative processes.
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ADVICE

Cultivate Curiosity, Build and Experiment

  • Nurture curiosity by actively experimenting with new AI tools and technologies.
  • Turn inspiration into action by building and prototyping, focusing on novel applications.
INSIGHT

The Nature of Brands

  • Brands are abstract entities built on trust and perceived value, shaped by market context.
  • Current brand creation methods lack dynamic connections between briefs, rules, and real-world context.
INSIGHT

Generative Brand Systems

  • DesignOps improved product workflows, but brand building needs a similar system for dynamic content generation.
  • Current design systems are static rule repositories, not generative tools.
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