Philip Duff

Philip Duff, a drinks industry expert and author of "That Shit Will Never Sell," joins for a lively discussion on market dynamics. He contrasts the agility of smaller brands with the cumbersome nature of large corporations. They dive into brand success influenced by cultural factors, highlighting Peroni's triumph in Scandinavia and the rise of Mezcal in America. Duff critiques the over-reliance on standard market research and stresses the need for genuine consumer connections and risk-taking in branding to maintain relevance.

Guest Philip Duff is a renowned bar industry personality and brand owner who shares his insights on building successful beverage brands. He discusses the necessity of continuous learning and taking risks in an ever-evolving industry. Philip emphasizes identifying market gaps and understanding consumer demographics, particularly the rise of cocktails. The conversation also highlights the importance of timing and adaptability in brand success, showcasing how once-small players like Cointreau grew into industry giants through creativity and a keen sense of market trends.

Bar consultant Philip Duff discusses tipping cultures, pouring drinks, different models of tipping, freedom vs. security, raising the minimum wage, and the history of drinking and hospitality in Italy.