Phil Cook

Phil Cooke, a media consultant, producer, and author, shares invaluable insights on navigating the complexities of digital media and leadership. He discusses how criticism has evolved with social media, advocating for authenticity and face-to-face communication. Cooke emphasizes the importance of avoiding gimmicks, highlighting genuine connections over fleeting attention in both online and offline interactions. He also explores the resilience of traditional television amidst digital competition and the essential strategies for transparent leadership during crises.