Peyton Warren

In this conversation with Peyton Warren, the Marketing Director at Gorilla 76, listeners discover innovative strategies for B2B manufacturing marketing. Peyton emphasizes the importance of in-person events for relationship building rather than immediate leads. He discusses the value of owning your audience through community development and the need for effective content distribution and reach. Streamlining content creation with AI tools is also explored, along with establishing clear success metrics to align marketing efforts with business objectives.