The Manufacturing Executive 5 Strategic Manufacturing Marketing Plays for 2026 w/ Peyton Warren
Dec 23, 2025
In this conversation with Peyton Warren, the Marketing Director at Gorilla 76, listeners discover innovative strategies for B2B manufacturing marketing. Peyton emphasizes the importance of in-person events for relationship building rather than immediate leads. He discusses the value of owning your audience through community development and the need for effective content distribution and reach. Streamlining content creation with AI tools is also explored, along with establishing clear success metrics to align marketing efforts with business objectives.
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Episode notes
Extend Trade-Show Presence With Micro Events
- Do extend trade-show presence with micro events like dinners, coffee meetups, or off-site happy hours to deepen relationships.
- Follow up with touches that extend the booth interaction and maximize in-person opportunities.
Making Chips Recorded Live At MT Forecast
- Joe described the Making Chips team recording live at MT Forecast to create onsite value and spotlight leaders during the event.
- That setup generated connections and elevated participating companies without requiring a massive separate production.
Clients Use Open Houses And Golf Tournaments
- Peyton shared an OEM client who hosted open houses at multiple facilities to attract nearby customers and build intimate relationships.
- She also described a chemical manufacturer that ran a golf tournament tied to landfill-turned-golf-course connections to build community.