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Peter Sparber
Former public affairs strategist and key architect of Big Tobacco's regulatory defense playbook, now advising on how industry tactics apply to AI safety and corporate political strategy.
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Jan 17, 2026
• 1h 24min
Why Laws, Treaties, and Regulations Won’t Save Us from AI | For Humanity Ep. 77
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Peter Sparber, a former public affairs strategist known for his work with Big Tobacco, discusses the unsettling truth about AI regulation. He reveals how the AI industry is mirroring tobacco's successful tactics to evade oversight. Sparber explains that laws often fail against powerful interests, while public outrage doesn’t translate into policy change. He argues for the importance of third-party standards and suggests that making unsafe AI bad for business is the key to driving accountability. Ultimately, he asserts that real safety measures must come from within corporate culture, not just legislation.
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