Peter Scoblic, cofounder and principal of the consultancy Event Horizon Strategies, says that too many companies are short-sighted in their strategy-making and don't effectively plan for different potential futures. Using examples from the U.S. Coast Guard, he explains how thoughtful and ongoing scenario planning exercises can help organizations decide which investments will allow them to thrive in varying circumstances and navigate many types of crisis. Scoblic is the author of the HBR article "Learning from the Future."

Peter Scoblic discusses the importance of scenario planning in future-proofing business strategies. He emphasizes the need for diverse perspectives, balancing short-term factors with long-term modeling, and preparing for potential crises. Scoblic uses examples like the US Coast Guard to illustrate the benefits of strategic foresight and imaginative scenario planning.