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Peter Krull

Director of Sustainable Investing at Earth Equity Advisors, an RIA managing approximately $200 million in assets. Expert in aligning client portfolios with personal values through sustainable investing.

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Jan 7, 2025 • 1h 30min

Ep 419: Attracting Clients Who Want To Align Their Investments With Their Values With A Sustainable Investing Approach with Peter Krull

Peter Krull, Director of Sustainable Investing at Earth Equity Advisors, specializes in aligning investments with personal values. He shares insights on the evolution from traditional investing to sustainable practices, emphasizing the importance of ESG factors. Peter discusses how focusing on specific sectors can boost business and adapt to changing client demographics post-pandemic. He highlights practical steps for building diversified sustainable portfolios and the value of self-awareness in investment strategies, ultimately guiding clients toward investments that reflect their vision for the future.