Peter Greeves

Peter Greeves, CEO and co-founder of EJF Real Estate Services, dives into the dynamics of managing HOAs versus SFRs. He discusses the slower adoption of tech in the HOA sector and how leveraging niche marketing can lead to significant referrals and growth. Greeves compares profit margins between both property types, emphasizing distinctive business strategies. He also shares insights on hiring A-players and maintaining a strong company culture during expansion—proving that success in property management is as much about people as it is about properties.