Peter Czepiga, founder of Flighted and Ando, shares his expertise in scaling ads for DTC brands. He reveals how to prove product-market fit and the best budget strategies for new brands. Listeners learn about crafting effective ad creatives using Meta’s AI-driven Advantage+ campaigns and the importance of diverse content. Peter also discusses how DTC advertising tactics can benefit SaaS businesses. This insightful conversation emphasizes the blend of creativity and analytics in driving successful campaigns.