DTC POD: How The Best Brands Are Built cover image

DTC POD: How The Best Brands Are Built

#353 - Meta Ad Secrets: How Top DTC Brands Spend $300K/Month Profitably

Mar 28, 2025
Peter Czepiga, founder of Flighted and Ando, shares his expertise in scaling ads for DTC brands. He reveals how to prove product-market fit and the best budget strategies for new brands. Listeners learn about crafting effective ad creatives using Meta’s AI-driven Advantage+ campaigns and the importance of diverse content. Peter also discusses how DTC advertising tactics can benefit SaaS businesses. This insightful conversation emphasizes the blend of creativity and analytics in driving successful campaigns.
46:17

Episode guests

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Quick takeaways

  • Testing at least 25 unique ad assets on Meta with a budget of $150-$200 daily is crucial for confirming product-market fit.
  • Employing Advantage Plus campaigns can significantly enhance ad performance, provided a strong foundation with audience testing is established first.

Deep dives

Launch of Exclusive D2C Slack Community

A new Slack community has been launched specifically for D2C founders and operators, aimed at fostering connection and collaboration among members. This community provides a platform for sharing ideas, asking questions, and supporting one another as they navigate the complexities of the D2C landscape. Membership is currently on a waitlist and will officially open up once 150 members have applied. The initiative highlights the importance of networking and learning from peers in a competitive market.

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