Pete Mulvihill

Pete Mulvihill, co-owner of the beloved Green Apple Books in San Francisco, shares his journey from a university student to an accidental entrepreneur. He discusses the creativity behind pop-up shops and unique marketing strategies that keep indie bookstores competitive. Emphasizing community engagement, he highlights how the store adapts to challenges like the pandemic and the significance of maintaining a beautiful space. Pete's passion for fostering local connections illustrates the heartbeat of independent bookstores.