Wisdom From The Top with Guy Raz The Way Up, Episode 5 - Green Apple Books
Aug 6, 2025
Pete Mulvihill, co-owner of the beloved Green Apple Books in San Francisco, shares his journey from a university student to an accidental entrepreneur. He discusses the creativity behind pop-up shops and unique marketing strategies that keep indie bookstores competitive. Emphasizing community engagement, he highlights how the store adapts to challenges like the pandemic and the significance of maintaining a beautiful space. Pete's passion for fostering local connections illustrates the heartbeat of independent bookstores.
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Pete's Accidental Ownership
- Pete Mulvihill became co-owner of Green Apple Books after the founder wanted to retire in 1998.
- Initially, Pete thought buying the store was impossible due to lack of money but eventually negotiated a 10-year buyout.
Caretaker Mindset and Evolution
- Pete sees his role as a caretaker, first doing no harm to the beloved bookstore.
- He emphasizes evolving the store inventory to reflect customers' changing desires and market trends.
Why Green Apple Thrives
- Four key reasons explain Green Apple's thriving despite competition: duty, beauty, community, and discovery.
- Customers value supporting local, the bookstore's charm, social connection, and serendipitous book finds.
