Pavels Cvetkovs, FP&A director at Carlsberg Group and veteran of PwC and Ernst & Young, shares insights into the financial dynamics of the beer industry. He discusses how his time in the Big Four armed him with crucial skills for FP&A. Innovation and sustainability at Carlsberg are vital topics, along with the importance of collaboration across departments. Cvetkovs highlights the unique shareholder structure and the challenges of budgeting in a competitive environment. He emphasizes the value of financial modeling and proactive business partnering.