FP&A Today The perfect formula for FP&A and Beer – Pavels Cvetkovs at Carlsberg
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Feb 12, 2025 Pavels Cvetkovs, FP&A director at Carlsberg Group and veteran of PwC and Ernst & Young, shares insights into the financial dynamics of the beer industry. He discusses how his time in the Big Four armed him with crucial skills for FP&A. Innovation and sustainability at Carlsberg are vital topics, along with the importance of collaboration across departments. Cvetkovs highlights the unique shareholder structure and the challenges of budgeting in a competitive environment. He emphasizes the value of financial modeling and proactive business partnering.
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Accidental Finance Start
- Pavels Cvetkovs's finance career began accidentally, inspired by a classmate's interest in investments.
- Early auditing experience at Ernst & Young provided a strong foundation, like a "finance military school".
Auditing as Foundation
- Auditing, especially at Big Four firms, provides invaluable practical knowledge for FP&A.
- This "finance military school" teaches accounting, management accounting, and IFRS.
Carlsberg and Industry Specifics
- Carlsberg emphasizes innovation, brewing, and sustainability, with a unique shareholder structure focused on long-term health.
- The beer and beverage industry presents FP&A with unique challenges like inventory management and sales seasonality.