Paul Xue

Reddit marketing expert and founder of a marketing company specializing in Reddit campaigns. He helps brands tap into Reddit's engaged community for trust, visibility, and growth.

Best podcasts with Paul Xue

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17 snips

Sep 17, 2025 • 45min

RS351: Why Brands Fail on Reddit

In this discussion, Reddit marketing expert Paul Xue shares his insights on engaging one of the internet’s most skeptical communities. He emphasizes the importance of authenticity over sales in content creation and highlights strategies for thriving in Reddit’s competitive landscape. Paul also explores how user-generated reviews can build brand credibility and the evolving role of AI in online marketing. With practical tips and predictions on future trends, he provides listeners with a roadmap for leveraging Reddit effectively.

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