Paul Sill

Paul Sill, Head of the Visionary Insights Group at JLL and a specialist in retail sales forecasting, shares insights on the intricacies of predictive modeling for retail real estate decisions. He discusses how a diverse range of data is utilized to forecast sales, influencing critical decisions about lease agreements. Sill also recounts his career journey from Blockbuster Video to founding Forum Analytics, emphasizing the importance of accurate data and collaboration with data scientists to enhance forecasting. The conversation touches on retail competition, showcasing innovative strategies in the field.