Paul Murasko

Paul Murasko, Head of Digital Innovation at Azurity Pharmaceuticals, shares insights alongside Zoe Dunn, CEO of Hale Advisors. They discuss the transformation of pharma marketing from print to digital and AI. The conversation highlights the importance of mentorship in cultivating future industry leaders and how their Rising Stars program empowers young professionals. They emphasize the necessity of understanding foundational business processes while exploring the potential of AI to enhance marketing strategies and patient engagement.