The Top Line AI, mentorship and finding your voice in pharma marketing
Jul 18, 2025
Paul Murasko, Head of Digital Innovation at Azurity Pharmaceuticals, shares insights alongside Zoe Dunn, CEO of Hale Advisors. They discuss the transformation of pharma marketing from print to digital and AI. The conversation highlights the importance of mentorship in cultivating future industry leaders and how their Rising Stars program empowers young professionals. They emphasize the necessity of understanding foundational business processes while exploring the potential of AI to enhance marketing strategies and patient engagement.
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Digital Marketing Is Fully Integrated
- Digital marketing is no longer a separate field; it's fully integrated into all pharma marketing channels.
- New marketers, often digital natives, bring fresh perspectives that can enhance pharma marketing communications.
Value of Mentorship and Networking
- Seek mentorship to navigate the complexities of pharma marketing and advance your career.
- Participate in programs like the Rising Stars to gain insights, network, and learn how to maximize conference opportunities.
Smart Use of AI in Pharma
- New pharma marketers must evaluate how AI can expand their work while acknowledging regulatory constraints.
- Don't rely on AI alone; understand core principles and processes first to avoid wasted effort.