In this insightful conversation, Sean Burke, COO of Prometric, Carole Mahoney, founder of Unbound Growth, and Paul Fuller, CRO of Membrain, delve into the intricacies of sales culture. They emphasize the importance of understanding the buyer’s experience and the role of trust in vendor selection. The guests challenge outdated stereotypes about sales, promoting a collaborative approach over manipulation. They also discuss the impact of realistic goals on team performance and the necessity for sales enablement tools to foster genuine connections.
