Paul Bennett

Paul Bennett, founder of Cicero Learning, shares his journey into world schooling and the challenges of providing bespoke remote tutoring solutions. He discusses the unique blend of tutors at Cicero, including retirees and remote educators. The conversation dives into effective sampling strategies to attract customers, highlighting the success of free trial classes. Marc offers insights on tiering services to expand the client funnel and emphasizes the importance of becoming an authority in remote education through content creation.