That Will Never Work #49: Using Sampling to Unleash Your Niche!
May 10, 2022
Paul Bennett, founder of Cicero Learning, shares his journey into world schooling and the challenges of providing bespoke remote tutoring solutions. He discusses the unique blend of tutors at Cicero, including retirees and remote educators. The conversation dives into effective sampling strategies to attract customers, highlighting the success of free trial classes. Marc offers insights on tiering services to expand the client funnel and emphasizes the importance of becoming an authority in remote education through content creation.
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Tutor Turnaround For Worldschooling Families
- Paul describes discovering one-on-one tutors after struggling with DIY worldschooling and eclectic homeschooling.
- Hiring a private teacher was "life-changing" and transformed his kids' learning and engagement.
Tip-Of-Pyramid Education Model
- Marc frames bespoke one-to-one education as the tip of a pyramid of offerings that most parents aspire to.
- He argues sampling lower-tier products helps prove quality and reduce purchase friction for high-end services.
Offer Small Samples Before Full Enrollment
- Do create sample experiences (free or low-cost) so prospects can verify teaching quality before buying.
- Trim full lessons into short demo clips and sort them by age and teacher type to lower the trial barrier.
