Exploring the challenges of quantifying the impact of design on business outcomes and the importance of measurement frameworks. Discussing the evolution of design thinking, balancing design and product leadership roles, and the integral relationship between interconnected elements in service design. Emphasizing the need for collaboration, systemic thinking, and community support in amplifying the influence of design in organizations.

Patrizia Bertini, DesignOps expert, explores the importance of time management, challenges in implementing design operations, making design visible and using a business-focused language, understanding stakeholders, gaining an outside perspective, and empowering designers.