Episode 4 - Integrating the Design Operating System with Patrizia Bertini
Apr 19, 2023
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Patrizia Bertini, DesignOps expert, explores the importance of time management, challenges in implementing design operations, making design visible and using a business-focused language, understanding stakeholders, gaining an outside perspective, and empowering designers.
DesignOps can enable a user-driven organization focused on continuous learning and disruptive innovation.
Organizations should consider DesignOps when facing growth, multi-disciplinary teams, or a need for harmonization and standardization.
Deep dives
The future of Design Ops
If Design Ops is successful, we will see the renaissance of the user-driven organization with a focus on continuous learning, innovation, and operationalization. Design will be recognized as a critical discipline in driving disruptive innovation and creating ambidexterity within organizations.
Key indicators for implementing Design Ops
Organizations should start considering Design Ops when they experience rapid growth, the need for multi-disciplinary teams, global expansion, high employee churn rate, or an expanding portfolio of services. These situations can highlight inefficiencies and the need for harmonization and standardization through Design Ops.
The role of Design Ops in organizational success
Design Ops managers play a crucial role in harmonizing design leadership, operations management, and the larger organization. They facilitate alignment, efficiency, and innovation by bridging the gap between strategic vision and operational execution.
The potential of the Balance Scorecard for Design Ops
Adopting the Balance Scorecard framework can provide a holistic and quantifiable approach to measuring the impact of Design Ops on financial outcomes, user experience, internal processes, and team development. This framework helps build relationships, drive alignment, and demonstrate the value of design to the entire organization.
In this episode, Patrizia Bertini walks us through the why, how, and when to set up DesignOps in any given organization, sharing her framework for greater strategic alignment with business at large and methods for measuring impact and the overall value of design.