Patrick Tinney

Patrick Tinney, author of "Unlocking Yes" and an expert in sales negotiation, shares invaluable insights on achieving successful negotiations. He debunks the myth of universal win-win scenarios, emphasizing that strategy is key, not just tactics. Patrick explains how to avoid common pitfalls like the "split the difference" trap and discusses the vital role of trust in negotiations. With a journey from publishing to corporate sales, he illustrates the importance of empathy and collaboration in negotiation, helping you master the art of strategic deal-making.

Learn the art of sales negotiation from expert Patrick Tinney. Discover common mistakes in the negotiation process and how to navigate them. Explore the importance of strategic planning and risk management in closing deals efficiently. Dive into real-life examples and strategies for successful negotiations. Emphasize the significance of ethical business practices and handling negative feedback in negotiations.

Patrick Tinney, a seasoned negotiation expert with a lifetime deal book worth hundreds of millions, dives into the art of negotiation. He emphasizes the crucial role of trust in building effective relationships. Patrick shares his journey from publishing to negotiation greatness, revealing how strategic thinking can outshine tactical approaches. He discusses buyer archetypes and their unique negotiation styles, offering valuable insights into minimizing risk while fostering collaboration. Tune in for actionable strategies that can elevate your negotiation game.