Patrick Haack

Patrick Haack, a strategy professor at HEC Lausanne and co-author of a pivotal article on fake news, discusses the serious threat fake news poses to company reputations. He argues that traditional responses aren't enough; instead, businesses must proactively build credibility and monitor for misinformation. Haack emphasizes the importance of transparency, influential endorsements, and engaging allies to combat false narratives. His insights provide a compelling blueprint for companies to protect trust and reputational integrity in an age of misinformation.