Parviz Dadashov, Founder and CEO of United Coffee Beans in Azerbaijan, shares his inspiring journey from a summer job to leading the specialty coffee movement in his country. He discusses how United Coffee Beans fostered a strong coffee community, merging coffee culture with Azerbaijan's rich tea traditions. Parviz highlights the role of the United Coffee Academy in enhancing local barista skills and coffee appreciation. This engaging conversation also delves into innovative brewing techniques and the importance of creating a welcoming atmosphere for coffee enthusiasts.