Pan Katsukis, CEO of Remerge and co-founder of Madvertise, shares his extensive insights into mobile programmatic advertising. He discusses the evolution of this space and dispels common misconceptions that advertisers have. Katsukis highlights the importance of adopting effective targeting techniques and managing budgets appropriately. He also dives into the challenges posed by Apple's App Tracking Transparency and the unique opportunities in non-gaming inventory. The convo is rich with strategies for advertisers navigating this dynamic landscape.